Monday, October 5th 2009
Highlights

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8:30 -10:00: Keynote Breakfast with Elizabeth Gilbert
Author of Eat, Pray, Love
“Creativity without Drama”

Ms. Gilbert will speak on the topic of nurturing creativity, discussing the impossible things we expect from artists and geniuses and sharing the radical idea that, instead of the rare person “being” a genius, all of us “have” a genius.
12:30 – 2:00: Keynote Luncheon with Randall Kempner
Executive Director, Aspen Network Institute of Development Entrepreneur
“The Global Promise of Entrepreneurship”

Randall Kempner will speak about the global and social impact of entrepreneurial activities and how it addresses new market opportunities and social needs. The lecture will concentrate on examples of successful entrepreneurial efforts that lead to new products, new markets, and significant economic and social gains.

6:00 – 7:00: Keynote Presentation & Reception with Jane McGonigal
Director of Game Research and Development, Institute for the Future
“Inventing the Future with Game Design”

Jane McGonigal will speak on the topic of “Inventing the Future with Game Design.” She will discuss how games optimize human ability and will demonstrate how games can harness the power of collective intelligence to solve real-world problems.

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Tuesday, October 6th 2009
Highlights
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8:00 – 9:30: Keynote Breakfast with Peter Shankman, 
Founder, Help A Reporter Out (HARO), Founder & CEO, The Geek Factory, Inc.
“Social Media: It’s Simply Trust”

We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world – it doesn’t mean you know what to do with them! When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How? The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing. Peter will discuss social networking, viral marketing and all the fun ways to use them and perhaps most important why sometimes not using any of them is your best bet. He’ll show you how marketers, businesses, publicists, and everyday humans are: Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives; Realizing that just because it exists, doesn’t mean you have to use it; getting smarter about social networking every day; and Learning that it’s not about making something viral, but about making something good.

12:00 – 1:30: Lunch Box Tours

Mural Arts Program:
A Neighborhood TourSee Philadelphia’s diverse neighborhoods and hear the fascinating stories behind each community’s murals. Lead by experienced docents, mural tours offer a “behind the scenes” look at Philadelphia’s murals. Tours are filled with anecdotes and stories and provide information about methods, costs, muralists, and community involvement. Participants leave with a deeper appreciation for the complexities of mural making, and more importantly, with a renewed faith that art still has the power to transform lives.

Philadelphia Sustainable Design Tour:
Philadelphia is rich in examples of sustainable design. This tour throughout the City will highlight some of the recent sustainable developments in the skyline and landscape of Philadelphia. Hear from experts in sustainable design, tour this magnificent city and get ideas for new projects and programs in your community.

Unconference Gab-Fest on Creativity:
(Free and open to the public. Register for this session here if you have not purchased full Summit registration.)

This is a great opportunity to continue conversations made during earlier sessions, meet presenters, network with fellow creative professionals, and share ideas about Summit topics and tracks. Open and free to the public, Summit attendees can both submit topics beforehand and sign up for the discussions they are interested in.


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